Data Driven Content?
Sounds counterintuitive; I mean data is something we tag to content to keep track of it, to make sense of it, to ensure that we can find it when we need it and in a best case monetize it to the good of the creators, copyright holders and yes, our audience.
But what if we flipped the order of things? If stories are points in time then what if we were able to use data points from a dimensional environment to create stories and content? What if we could aggregate that data and multipurpose it in ways that could self generate new content, new stories and new experiences.
Well…actually we can do just that. Here’s how.
When a group of people enters a major destination theme park, it’s the end result of hundreds of decisions made over (generally) weeks and months of planning. Each step of the process has generated a point in time, a moment of decision that lays the foundation for the adventure to follow but once the group enters the park, an interesting construct of decisions and results begins to unfold and all of it can be captured and organized in real time as a unique story that will never be exactly the same more than once. Those decisions inform future decisions by other groups of people generating massive amounts of data that can be cleverly sifted into fun and magic.
This is the intriguing thing about it: the ever changing decision matrix itself, the sum total of all of these points in time that we mark and measure throughout the day can form the basis of a kind of artificial intelligence that not only informs the decisions of our group but can inform the decisions of guests in the days, months and years that follow. The key is the newly invented interactive nature of the park experience as information is pushed to guests and next generation signs and “way finding" change in response to guest interactions. The best part, the real fun, is collecting this behavioral data across multiple streams of digital conscience and storing it, sorting and replaying it.
Dimensional Mapping, networked and mobile sensors and the means to structure and repurpose that data will make all of this a reality; it’s an evolutionary process that is unfolding at lightning speed in the worlds of attraction planning and design.
So how does this work in the real environment of a theme park or attraction? How can the guest experience change in response to user input in real time? How can stories be derived, articulated and reimagined across physical time and space? Curious?
Send me a note; give me a call. It’s a story worth repeating.